Date: November 10, 2026
Time: 9:00 a.m. to 10:45 a.m, followed by networking over light lunch
Registration: Beginning at 8:30 a.m. with light breakfast
Event Start: 9:00 a.m.
Location: Kelowna Innovation Centre - Theatre Room (460 Doyle Avenue, Kelowna, BC)
Target Audience: Export-ready Canadian companies
We are pleased to invite your organization to "Trade Diversification: Where Do We Stand?" led by Sara Wilshaw, Canada's Chief Trade Commissioner. The session will explore practical strategies and opportunities that can help Canadian exporters drive growth in international markets.
Participants will have the opportunity to:
Discover business opportunities in Europe and the Indo-Pacific region
Learn how Canada's free trade agreements can facilitate entry into new markets
Explore programs and services that support Canadian exporters
Benefit from the experiences and advice of seasoned exporters
Meet and connect with specialists providing export advisory services and solutions
Sara Wilshaw is Senior Assistant Deputy Minister, International Trade and Chief Trade Commissioner at Global Affairs Canada, where she leads a global team helping Canadian businesses access international markets and oversees trade support services including export finance, foreign investment, inclusive trade, and responsible business conduct. Over her 30-plus-year public service career she has also served as Director of Operations for the Foreign and Defence Policy Secretariat at the Privy Council Office, Director General for North America during the NAFTA renegotiation, Consul General in Dallas, and in postings in India, Geneva (WTO), and Japan. She holds a degree in International Relations and Economics from York University.
Ready to expand into new markets? Join us to gain practical insights, build strategic connections, and discover resources that can help accelerate your international growth.
Please confirm your attendance by registering no later than November 3, 2026.
Questions? Email Pacific-Pacifique.TCS-SDC@international.gc.ca